Hasta La Ideas

London Design Festival 2013: design firms Studio Glowacka and Maria Fulford Architects have installed 1500 metres of undulating paper strips to create a pavilion at trade show 100% Design in London this week (+ slideshow).

Studio Glowacka and Maria Fulford Architects draped streams of white paper over a square frame to create a temporary ceiling for the Paper Space auditorium.

Additional strips of paper drop vertically to the floor and create a perimeter for the hub.

Visitors are encouraged to share ideas on rolls of paper within the structure, which can then be torn off and taken away. “Paper is a blank canvas for communication and a receiver for ideas,” Maria Fulford said.

“Paper Space is illuminated by borrowed light from the adjacent exhibitor structures, changing character like a paper chameleon depending on the neighbouring light conditions,” she added.

There is also a bespoke table inside the space that was hand crafted by students at UCL Bartlett School of Architecture. It is made from five-millimetre-thick steel plates and white oak.

Paper Space is being used to hold events, talks and debates during 100% Design, which is open until tomorrow.

Other installations at London Design Festival this year include 5000 spinning paper windmills in a doorway at the V&A museum and an Escher-style installation of fifteen staircases positioned on the grass outside Tate Modern.

See more installations »
See all our stories about London Design Festival 2013 »
See Dezeen’s map and guide to London Design Festival 2013 »

Photographs are by Alastair Browning.

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