Hasta La Ideas

Picture it: California, 1963. There are oranges and avocados, beach towels faded into chalky pastels, and swarms of surfers toting vanilla-hued longboards etched with bold stripes of eggplant and teal. That’s the old-school California cool palette that shoe company SeaVees plucked from the Pantone archives for the color authority’s latest consumer-directed collaboration: a limited-edition sneaker collection. Named for the date of Pantone’s founding and the release of its first color matching system, SeaVees’ Pantone Universe 09/63 collection is available in seven vintage Pantone colors, with each style sporting a backstay heat-emboss of the 1963 Pantone logo and three-digit Pantone number, for maximum design street cred. Available in men’s and women’s sizes, the sneakers are selling for $125 a pair at the SeaVees website and stores worldwide. Hankering to be the only one on your block with sneakers in PMS433? Act fast. Production has been limited to 1,963 pairs.