Hasta La Ideas

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Pantone, the company that sets the world’s standards on colour, has relaunched its Pantone Matching System as The Plus Series. As part of the launch of The Plus Series, the company has released this mini documentary giving an insight into the way it works…

Base Design in New York has designed the new identity, packaging and promotional series for The Plus Series (images from the website showing elements of this are below), and also encouraged the name change. According to Base’s press info, the name was chosen in order “to emphasise the added benefits of the upgraded product line – 566 new colours, a revised chromatic colour flow, and a set of digital tools”.

Base also produced the film, which features contributions from John Maeda and Doug Jaeger amongst others, in conjunction with director Greg Mitnick and Cool Hunting producer Ami Kealoha. While a touch corporate, the film takes viewers behind the scenes at the company, and shows the making of some of those lovely colours.