Lexus Activates Across Miami Art Week 2024
Posted in: UncategorizedFrom an immersive installation at ICA Miami to a capsule collection available on-site and at the second Miami edition of the Alcova collectible design fair
Lexus Activates Across Miami Art Week 2024
From an immersive installation at ICA Miami to a capsule collection available on-site and at the second Miami edition of the Alcova collectible design fair
Continuing their years of elevated involvement with Miami Art Week, Lexus returns for the 2024 edition with a three-part, sensory-driven activation. The luxury automaker returns to the courtyard of the Institute of Contemporary Art, Miami (ICA Miami) with a mesmeric, immersive installation—this time created by award-winning interdisciplinary design duo Crafting Plastics, led by Vlasta Kubušová and Miroslav Král. Additionally, Lexus will debut a limited edition capsule collection of 26 collectible design objects imagined by Germane Barnes; Suchi Reddy, founder of Reddymade Art and Design; Tara Sakhi, founder of T Sakhi; and Michael Bennett, founder and creative director of Studio Kër, alongside pieces by Crafting Plastics. Finally, the brand is set to unveil a signature Lexus in Design fragrance that will appear as an aromatic mist and as part of a limited edition candle collection. Every element is an exploration of form and material, and each works in harmony with the other.
For their centerpiece sculpture at ICA Miami, Crafting Plastics designed an abstract interpretation of the Lexus’ Battery Electric Vehicle (BEV) LF-ZC concept. Then, they crafted the piece, entitled “Liminal Cycles,” from their own proprietary, organic and interactive bioplastic material. “When interpreting the LF-ZC, we saw an opportunity to merge luxury and responsible design, so our goal became to showcase the potential of bio-based materials that are robust, durable, scaleable and aesthetically appealing,” Kubusova tells COOL HUNTING. “We also wanted to create an installation that reflected the idea of intelligent materials that could respond to its surroundings. The result is an installation that demonstrates that sustainable materials can meet the high-performance demands of luxury design while carrying the technology that makes personalized experiences possible.”
The sculptural work and its corresponding satellite installations provide an engrossing real-time response to ICA guests, through sight, smell, sound and touch (hanks to UV-responsive material skin). This engagement is integral to the mission of the Bratislava and Berlin-based studio, and links directly back to their research. “We strongly believe that emotions have the power to drive us toward action,” Kubusova says, “so it was important that we showcased these concepts in evocative, sensorial experiences that would hopefully leave viewers moved to live more environmentally responsible lives.”
Of note, Crafting Plastics invented a plant-based piopolymer material and is using it here. “As designers, we have always sought better and healthier alternatives to fossil fuel-based plastics for our projects and products,” Kubusova explains. “However, we had not found any suitable sustainable alternatives that met our needs: high performance, aesthetics and durability. This motivated us to address these challenges, and after several years of research, we developed a material formula that minimizes ecological footprint basing it on 100% renewable resources and being compostable without compromising performance.”
Their material is highly adaptable, and will likely have various applications. “As we prepare to scale this innovation, we are exploring new features that could further enhance its utility, enabled by advancements in technology,” Kubusova adds. “With interactive biomaterials, we are investigating how these materials can act as indicators of environmental changes and interact visibly with both the environment and the user.” As such, this was an ideal application for an interactive sculpture.
Though museum guests may desire to abscond with the intriguing majesty of the Crafting Plastics creation, Lexus is offering an opportunity to take home other dreamlike wonders from ICA Miami and also the Alcova design fair. These include exoskeleton like imaginings from Kubušová and Král. Once again, the duo approached the brief with sustainability top of mind. “While the purpose of a collectible design object is to be kept for a very long time, the goal for our designs remains to eliminate any lasting negative impact on the environment long after we’re gone,” Kubušová explains. “Keeping this in mind, we combined Nuatan—our biodegradable bioplastic material series, which is based on 100% biodegradable biomaterials—with scented bioplastic reeds and hand-blown glass to create a series of objects titled Ephemerables.” Each material element of their objects is either biodegradable or recyclable.
For former NFL player, Super Bowl champion and interdisciplinary spatial designer Bennett, who designed an architectural candle holder, “This project began as a simple sketch—an exploration of the candle as more than just a vessel for light,” he tells us. “I was thinking about its role in gathering, in creating moments of presence and communion. I started to see the candle as architecture, as a kind of microcosm for place-making—a seat for light, a home for reflection.”
“The materiality was unforgiving,” he adds. “Glass, a fluid and organic material, was being asked to do something it didn’t want to do: to become square, rigid, and architectural. The process was slow, almost meditative, as we worked against the grain of the material to shape it into something new. The amber hue became critical, not just as an aesthetic decision but as a way of framing the sacredness of light itself. It draws attention to the geometry, to the interplay between the soft glow and the sharp edges. This piece is about light, yes—but also about what it means to hold it, to honor it, and to sit with it.”
Like relics recovered from an unknown past, Lebanese-Polish architect and photographer Sakhi’s pieces defy material and time. “The inception of Memory was driven by the desire to capture the dynamic interplay between human intervention and material evolution,” she tells us. “Using Murano glass and recycled aluminum from a Lexus hood, I sought to blend the fluidity of glass with the raw resilience of metal. Each piece reflects a meditation on transformation, where gestures—such as melting, twisting or poking—become imprints, telling a story of luxury meeting individuality, and craftsmanship embracing sustainability. This dialogue between the precious and the discarded resonates deeply with me.”
Reddy, an expert in the scientific practice of neuroaesthetics, who works to the mantra of “form follows feeling,” says her goal “was to create an intriguing object, a tabletop conversation piece highlighting intelligent design. Lexus as a brand is all about intelligent design, so having the opportunity to bring Lexus’ values into a domestic context was delightful.” Her piece, BLOOM, draws inspiration from the Japanese art of Kirigami. It’s crafted from “specially cut paper, typically used as packaging, and houses both aroma and flowers, bringing the senses to life at the table.”
For his collaboration, architect and designer Barnes aimed to invoke the careful intentionality and sleek designs of Lexus. “For our vessel, these two factors were critical in deciding to use a high-fidelity clay resin,” he says. “The Beauty of Labor vessel invokes the behind-the-scenes commitment to care and craftsmanship, thus using state-of-the-art, 3D-printing materials gives the spotlight to the designers and laborers who make the Lexus brand so successful.” Barnes produced the vessels in four different colorways, another nod to Lexus, this time toward its many consumer customizations.
As an exclamation point upon the entire holistic experience, the Lexus in Design fragrance is part of the sensory immersion of the installation, and it also one of the items available for purchased. “We considered how we could use elements, like scent, to bring the Liminal Cycles installation to life through a multifaceted, responsive experience,” explains Heather Updegraff, general manager of Lexus International Strategic Communications. “The fragrance extends beyond the installation to the limited edition capsule collection we’ve developed in partnership with Crafting Plastics and four other designers. Ultimately, our goal is a thoughtful, immersive personal luxury experience.”
Lexus worked with Philadelphia-based fragrance and design studio dilo to develop a scent profile that was intriguing yet refined, that also hinted toward the key themes in this year’s installation. “Some of the most noticeable scents like cedar and moss are nature-inspired—a direct reference to the naturally derived biomaterials used by Crafting Plastics in the installation,” Updegraff adds. “On the other hand, we have more unique scents like amber which nods toward luxury and blood orange citrus which is a more inspirational gesture of progress and renewal as we embrace the future possibilities of materiality, sustainability or personalization through innovation.” As with years prior, Lexus continues to impress with the thought provoking nuance of their Miami Art and Design Week contributions; this year, however, they also manage to wow with their multi-sensory experience.