Hasta La Ideas

PACT, a new sustainable and charitable underwear brand, launched yesterday. Developed in partnership with Yves Behar of fuseproject, the brand focuses on both environmental and social change. In addition to manufacturing the underwear at the highest of environmental standards (all within a 100-mile radius in Turkey), the brand has partnered with three organizations that work for big causes: 826 National (which supports literacy in youth), ForestEthics (protecting our forests), and Oceana (protecting our oceans). Each organization has their own underwear collection, characterized by a special representative print. PACT then donates 10% of total sales to each nonprofit.

We love that PACT has considered all aspects of this brand: from local manufacturing all the way to the online store, where shoppers can browse by cause in addition to fit and print. Oceana is pictured below—we’re looking forward to seeing more organizations and patterns.

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