Hasta La Ideas

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pWe’ve taken the initial concepts we presented two weeks ago, chosen the three strongest, and refined them into designs. You’ll notice that many of them look dramatically different from the original concept. There’s a reason for that./p

pWith this project, for the sake of transparency, we shared 12 initial concepts. They were broad strokes, big ideas. Normally, we wouldn’t publicly share so many rough ideas. But in the spirit of sharing our internal process, we put it out there for you to weigh in. Our internal process involves going wide and narrowing from there. And we’ve learned a lot from publicly showing each step. Multiple voices and perspectives have enriched the project. Thanks for taking part and helping to shape the direction of our work./pa href=”http://www.core77.com/blog/featured_items/open_for_branding_week_7_presenting_the_designs__17364.asp”(more…)/a
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