Hasta La Ideas

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pema href=”http://www.dcontinuum.com/content/”Continuum/a continues their series Open for Branding, where they are sharing, from start to finish, their latest branding project for the new, nomadic a href=”http://designmuseumboston.org/”Design Museum Boston/a. They’re asking for your input, so don’t hesitate to leave your feedback in the comments below./em/p

pLast week, we created brand pillars and did our initial thematic exploration. So, what’s the next step in creating a brand identity? Presenting the boards to the client and getting their reaction. Here’s the end result of that meeting, coupled with your reaction to the boards that we posted last week./p

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The exploration meeting with the client is always enlightening. The boards serve as a conversation starter to get the client to verbalize their needs and what they want their identity to accomplish. Here’s what museum directors Sam and Derek are looking for:/p

p-To communicate that the museum is approachable, enthusiastic, and passionate/p

p-To be able to transform the space they’re in using graphics and materials. Because they do pop-up exhibits, they need their identity to help accomplish this/p

p-To educate the public and talk to the general public, not just designers/p

p-To make sure the identity has flexibility so that they can apply it to exhibits, merchandise, fundraising material, and the website/p

p-To play up the human side of design/p

pOf the three brand pillarsmdash;dynamic, smart, and boldmdash;Sam and Derek felt that bold and dynamic best expressed the Design Museum Boston brand ideals. Overwhelmingly, you also felt that these two directions resonated best. One reader, Chris, commented, “It’s a transient museum, so BOLD is key. It’s key to grabbing instant attention and driving awareness as the museum travels about.” When different stakeholders align, it’s a good sign that you’re honing in on a solid directionmdash;a nice development. /pa href=”http://www.core77.com/blog/featured_items/open_for_branding_week_3_exploring_the_possibilities__17129.asp”(more…)/a
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