Hasta La Ideas

Dezeen Wire: in her latest article for The New York Times, design critic Alice Rawsthorn examines the symbols and slogans adopted by the Occupy protest movement in cities around the world.

Rawsthorn explains that the name ‘Occupy’, which originated at the Occupy Wall Street protest against the banking and democratic system, “is a stellar example of both what is known in marketing as an umbrella brand name and what the anti-corporatists in the movement could call beating them at their own game.” She adds that the use of hashtags and slogans short enough to send on social networks such as Twitter have helped the movement spread globally and could represent a new protocol for protesters involving “the repeated use of a few carefully chosen words,” rather than images.