Hasta La Ideas

Yesterday, President Obama announced that his administration will begin stamping an emblem on projects funded by the American Recovery and Reinvestment Act (ARRA).

The creative studio chosen to coordinate this task was none other than Mode, the agency who contracted Sender, the brand masters of the ‘08 Obama logo. This time around they brought on accomplished designers Aaron Draplin and Chris Glass to work their magic. At this point it is too early to comment on how the identities will be received by the hard-working taxpayers. For a complete critique of both identities, Brand New offers a very informative write-up.