Hasta La Ideas

How many times does a condom package have to be re-designed to finally get people to use it? In the case of the NYC condom, 3…so far.

A great fanfare followed the unveiling of the Fuseproject-designed packaging and dispenser in Feb. 2008, created to replace the initial 2007 design (seen below) which was criticized by some for erroneously referencing the NYC subway system. Not two years later, in an effort “to keep the condom campaign fresh,” the city is rolling out a competition to design a new limited edition condom.

While crediting the Fuseproject package design as “now iconic,” nyc.gov states that the city is hoping to revive interest in the promotion of safe sex through this re-design competition. We’re all for NYC’s doling-out of over 41-million condoms a year in the interest of safe sex, and love the campaign, but if a design is truly iconic, does it need a re-design to spark its fire again? Well, the NYC health department believes so, and now you could get in on the action & potentially help millions of couples have a safe, fun time.

More info. at nyc.gov.

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