Not just for profit

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Emerging alternatives to the shareholder-centric model could help companies avoid ethical mishaps and contribute more to the world at large.

Around the world — largely beneath the radar of mainstream awareness — alternative [corporate] designs are being developed that seamlessly blend a central social mission with profitable operation. These include the burgeoning microfinance industry, emerging hybrids like nonprofit venture-capital firms, new architectures like Google.org that embody “for-profit philanthropy,” dual-class shareholding structures, employee-owned companies, the foundation-owned corporations of northern Europe, and a variety of cooperatives on every continent. These models vary enormously in size and mission, but they are significant for the same reason: Together, they represent an evolutionary step in the development of corporate structure.

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