Hasta La Ideas

pimg alt=”0nmsv.jpg” src=”http://www.core77.com/blog/images/0nmsv.jpg” width=”468″ height=”588″ class=”mt-image-none” style=”” //p

pAn important concept some companies are grasping is that if we’re going to be advertised to, or advertised Iat/I, we’d prefer to see something unusual or entertaining. (Educational would be great too, but I realize that’s too much to ask for.)/p

pSo I got a kick out of seeing the A HREF=”http://createdigitalmusic.com/2010/04/16/bendable-musical-shoes-for-nike-and-how-they-were-made/” Nike Music Shoe video/A, which combines “bleeding-edge sound artist and alternative interface guru” A HREF=”http://www.daito.ws/#5″ Daito Manabe/A, several pairs of Nike Free sneakers tricked out with flex sensors and accelerometers, and Ableton’s Max For Live software. Check out the cool results below. (SFW caveat: If you work in a conservative office environment, have your finger hovering over the volume button of your computer as you may get a little more boom-bap through your speakers than you anticipated.)/p

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pSo how’d he do it? The short version is that Manabe did the software and sound programming while the hardware programming was done by A HREF=”http://www.harshush.com/” Tomoaki Yanagisawa/A, and the full technical explanation is A HREF=”http://createdigitalmusic.com/2010/04/16/bendable-musical-shoes-for-nike-and-how-they-were-made/” written up here by Peter Kirn/A./p

pIthanks tony!/Ibr /
/pa href=”http://www.core77.com/blog/object_culture/nike_music_shoes_clap_your_sneakers_make_some_noise_16454.asp”(more…)/a
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