Hasta La Ideas

Core-fave Nicolas Roope, the CEO of both Poke London (a leading interactive design firm) and Hulger (an innovative product design company) is featured on the new series of design interviews put together by Andy Polaine and the College of Fine Arts at the University of New South Wales in Australia.

In this talk with COFA Online, Nik discusses how his traditional training in sculpture has become integrated with his creative approach to design problems. He explains how to approach the development of ideas for projects, and the necessity of understanding the details and essence of the core concept to enable an idea come to life.

More talks from COFA here, including Eva Rucki & Sebastian Noel of Troika, Mark Hauenstein from All of Us, and Brendan Dawes of Magnetic North, with many more to come.

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