Hasta La Ideas

Here’s our regular Friday round-up of great new work to help inspire you at the end of the working week. First up we have an old-fashioned but brilliant TV ad for Weetabix from BBH, which sees a family competing with each other over who has the biggest day ahead. Creative directors: Dominic Goldman, David Kolbusz. Creatives: Ed Cole, Lewis Mooney. Production company: Smuggler. Director: Guy Shelmerdine.

From the traditional to the modern now: next up is The Inside Experience, an online campaign for Toshiba by Pereira O’Dell San Francisco and digital production company B-Reel, described as a ‘social film project’. Consisting of episodes (the first two are shown above), the campaign tells the story of Christina, a young girl who has been kidnapped and held at a mystery location with only her Toshiba laptop to communicate with the world, and to help her work out where she is being held. Viewers are invited to engage with her via Twitter and Facebook and can even audition to make a cameo appearance in the story. See theinsideexperience.com to join in the fun.

Next up Reggie Watts introduces Nando’s Noise… a witty little number about Peri-Peri Chicken. Viewers can sing along and upload their own Nando’s mixes to nandosnoise.com. Agency: Farm. Production company: Academy Films. Director: Lee Ford.

This new spot for Heineken Light from Wieden + Kennedy New York debates the pros and cons of the handlebar moustache. Creative directors: Stuart Jennings, Brandon Henderson. Production company: Biscuit Filmworks. Director: Noam Murro.

Director Vicky Mather has shot this short animation to advertise Lulu Guinness’ first luggage collection. Production company: White Lodge/Blinkink.

Now for some music videos. Director Isaiah Seret has shot this promo for new track Go Outside by Cults. Clearly inspired by the band’s name, Seret has somewhat controversially inserted footage of the musicians into archival footage of Jim Jones’ religious cult, the People’s Temple (which eventually ended in tragedy with the Jonestown Massacre in 1978). The video includes previously unseen home video footage from the People’s Temple. “For this music video we didn’t want to put a spin on the footage or the people’s lives,” says the director, “instead we wanted to re-tell and humanise their story. In order to achieve this we used a combination of stock footage, visual effects and other tricks to embed the band into the historical footage.” The video was previewed to some survivors of the Jonestown Massacre before release.  

Graphic designer Ben Drury has turned music video director for this promo for Bluku Bluku by D Double E (featuring Dizzee Rascal). The promo, which was directed and edited by Drury alongside Tim & Barry, features a neat digital effect by Aaron Chan that may just leave you wondering if there is something up with your computer.

To finish this round-up we give you a sweet promo from illustrator and animator Lesley Barnes, for Belle & Sebastian’s new track I Didn’t See It Coming (Richard X version), which was released last week.

CR in Print

Don’t miss out – there’s nothing like CR in print. Our August Summer Reading issue contains our pick of some of our favourite writing on advertising, illustration and graphic design as well as a profile of Marion Deuchars plus pieces on the Vorticists, Total Design, LA Noire and much more.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine and get Monograph.