Hasta La Ideas

The problem with the term “package designer” is that it’s so nebulous that an industrial designer, a graphic designer, and an engineer with absolutely no aesthetic training whatsoever could all rightfully have it on their business card. I bring this up because a company called PTI Packaging Systems has just come up with a new dual-chamber stick package, which sounded cool until I saw the photo; improved utility aside, holy cow is it ugly!

Called Twin Stick, the new packaging tech is capable of holding either liquid and/or powder in each of its dual chambers. When you think about all of the consumables that work in pairs–salt and pepper, cream and sugar, shampoo and conditioner, etc.–the benefits and cost-savings of a package design like this become obvious. I just wish the public presentation of this new tech didn’t look like someone’s cousin shot it on a cell phone from three years ago.

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