Hasta La Ideas

New creative company Party has created this totally beautiful new interactive music video-cum-game for Japanese band Androp. We advise that you play it now.

Party, profiled in the current issue of CR, was formed earlier this summer by five of Japan’s top creative talents. This new website follows another recent promo for Androp by the company, for track Bright Siren (shown here), which uses 250 camera strobes to create a light animation. They have chosen an entirely different look for the new site, however, which features an elegant, illustrative style and invites users to join in a game where they must attempt to deliver a message intact. The game is set to Androp’s new track, Bell.

The site opens by inviting users to type a message of their choice. The letters of the message are then used to form an animal, with the size of the animal dictated by the size of the message. Above is the smallest message, which becomes a rabbit, and the largest, an elephant. There are a number of other animals to discover too.

Players then have to guide their animal through a landscape fraught with peril: across deserts and over seas, travelling by day and at night. Throughout, enemies are waiting to attack. Each time another creature hits your message-bearer, your missive will change, one letter at a time.

Whatever is left of your message at the end can then be shared with friends, along with a replay of your game and also the actual message you wanted to send.

The film below shows the game in action. To play yourself, visit androp.jp/bell.

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CR in Print

Thanks for reading the CR website, but if you are not also getting the printed magazine, we think you’re missing out. This month’s issue has a superb feature on the Sainsbury’s Own Label packaging of the 60s and 70s, a profile of new Japanese creative supergroup Party and our pick of this year’s top graduates. Read all about it here.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.