Hasta La Ideas

Vincent Morisset has created a new website to promote Arcade Fire track Sprawl II (Mountains Beyond Mountains), which encourages users to interact with the characters on the screen via a webcam…

The site is the latest in a series of collaborations between Morisset and Arcade Fire, which has previously included an interactive website for the track Neon Bible and a tour film, Miroir Noir. For Sprawl II, Morisset has filmed a number of set pieces of figures performing awkward, jerky dance routines against suburban backdrops. Visitors to the site can interact with the figures by ‘dancing’ (or simply waving their hands) in front of their webcams, or by moving a mouse.

Morisset has built a reputation for creating intuitive, charming sites that show off the creative possiblities of the web without bamboozling people with complicated technology, and he continues this here. The site for Sprawl II is intriguing and fun to play with, and, crucially, the pace and tone of it works well with Arcade Fire’s song.

To interact with the Sprawl II website, visit sprawl2.com. More of Morisset’s work can be viewed at vincentmorisset.com (we strongly recommend checking out his interactive art piece BLA BLA if you haven’t already). And in other Morisset news, he’s recently signed to Unit9 for interactive representation.

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