Hasta La Ideas

Brazilian designer Brunno Jahara of Jahara Studio has created a collection of furniture made using scrap wood.

Called Neorustica, discarded strips of wood have been painted in bright colours and joined together to form cabinets.

The collection also includes tables, desks and benches which have been painted white, with slithers slivers of the wood beneath showing through.

The cabinets and desks are finished on the inside with a laminate made of recycled PET bottles.

Jahara’s collection is an homage to Brazil’s rural traditions and culture, with the bright colours, and each piece has been named after a Rio de Janeiro shanty town.

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The following information is from the designer:

NEORUSTICA FURNITURE COLLECTION
JAHARA STUDIO Brazil

Brazilian designer Brunno Jahara has just finished a collection of furniture made out of scrap wood in Brazil, called Neorustica. It pays homage to the country’s rural background and has the strong colors of the brazilian culture.

This is a collection of 10 items that function as containers, tables and benches. Each piece is named after a shanty town or favela in Rio de Janeiro, which is Jahara’s hometown. The designer wants to highlight the living condition of people that moved from the countryside into big cities searching for a better life (i.e. improvised homes made of scrap).

Using these conceptual elements to develop the pieces, with regards to the materials used, he teamed up with a furniture factory which specializes in working with wood that is left over from construction sites or demolition.

This factory is now launching NDT BRAZIL, an international brand which is committed to working in a sustainable and design conscious way. Specially crafted out of rough wood, the slates are carefully painted in bright colors making every piece unique and full of character due to the natural texture of aged wood.

The result is bridging the distance between object and user, by inviting one to touch and feel the texture of the pieces. The pieces have names such as Vidigal, Rocinha, Dona Marta, Tuiuti, Caricó, Vila Canoa, Uribu and Pavão.

They are built with a feel of improvisation, with low tables and dining tables in two sizes, a vertical and a horizontal cabinet, a compact desk with a long drawer, a bench with a roof and a side table. The varnish chosen is non toxic and water based paints were used.

The inside of each container is made of a special laminate made out of recycled PET bottles. This laminate is both durable and easy to clean.
NDT BRAZIL will also produce another series of furniture by American designer Harry Allen and as well as their own collection designed by owner Ricardo Augusto, an architect from Bady Bassit, Brazil.

NDT will have their international launch at this year’s at the week of Miami Design/Basel and will happen the 29th November at the Ornare Showroom, also in joint venture with ViaLight that will show a new table lamp in aluminum from Brunno Jahara.

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