My Ford Touch Driver Interface: An Interview with Iain Roberts and Gary Braddock
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pemGuest post by Russell Maschmeyer./em/p
pOn the final afternoon of Adaptive Path’s UX Week, Iain Roberts (Partner and Co-Leader of IDEO Chicago) presented his team’s remarkable work on My Ford Touch, Ford’s new driver interface platform. I sat down with Iain and Gary Braddock (Ford’s Chief Interior Designer) earlier that morning to discuss their research, prototyping, and production process and got a sneak peak at Gary’s Lincoln prototype./p
pMy Ford Touch is rolling out into vehicles next year, beginning with the 2011 Lincoln MKX and subsequently the entire Lincoln line, followed shortly by the Ford and Mercury lines. It’s the most comprehensive update to driver interfaces the market has seen since the automatic transmission. The partnership between IDEO and Ford was aimed a producing a stronger connected platform for Ford drivers–to re-think the driver interface experience from the ground up. The results are pretty compelling./pa href=”http://www.core77.com/blog/technology/my_ford_touch_driver_interface_an_interview_with_iain_roberts_and_gary_braddock_17293.asp”(more…)/a
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