Hasta La Ideas

Vincent has directed a new branding package for MTV, to promote the channel’s month of shows that celebrate the end of the year…

The brightly coloured sequences, a selection of which are shown together in the Vimeo film above, will be used as stings and animation for MTV’s 10×10 series of programmes, which carve up the year into ten lists. These range from celebrating the top ten music videos of the year to more quirky fare such as MTV’s top ten ‘stars with multiple talents’ (are there really ten of these…?).

The branding was created by Vincent directors/designers John Hill and Rheea Aranha (repped by Not To Scale), with music from Denis Ducasse.