Hasta La Ideas

“Searching the internet for the next great toy idea,” says TheGreatToySearch.com, “yours.” Backed by the same company that David Fitzgibbons (see previous toy entry) works for, the website has a simple two-step process: You fill out the NDA they provide you with, then send in your concept.

Their FAQ goes over things like patents and trademarks, the types of toys they do (and don’t) like to see, and their relatively unusual approach: Rather than going out to hawk your product like salesmen, “We don’t go to the companies and hope for a sale. We wait for the companies to come to us as interested parties first,” which they can presumably pull off due to longstanding industry relationships.

And, of course, they also include this sobering note:

…In the business of toy concepts it really is one in one thousand concepts that are company acquired and become a success at retail. For the toy inventor the process is long and hard and patience is the king of virtues for this profession.

To be honest, one in one thousand sounds kind of high to me….

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