Hasta La Ideas

Design firm Minimal is adding modern style to the tea industry with their sleek kettle and gadgets, which the World Kitchen recently honored at their Tea-Off! design competition.

Created to promote innovative thinking and critical problem solving, the competition focuses on the role of design as a fundamental value for the kitchen and housewares industry—the perfect challenge for Minimal, a studio that balances high design with industry leading user experiences. Led by Scott Wilson, former design leader at Ideo and one of Time Magazine’s Style+Design 100, Minimal’s impressive crop of products designed for the Tea Off! include a Hot-T Wand, Tea2Go, Tea Sleeve, Pyrex Glass Induction Tea Kettle (pictured above) and Magnalite Aluminum Kettle.

Finding ourselves on the go more often than not, we particularly appreciate Minimal’s microwave options, Tea2Go and Tea Sleeve (pictured below), which allow users to seamlessly go from boiling to drinking thanks to their combination of materials and all-in-one design.

The Minimal team took home a Special Citation, two Honorable Mentions and a patent-pending design for their quality work and effective use of materials, proving once again their true talent for creating iconic, brand-building products.