May 06
Milan Design Week 09: Video Drive-By: Artek Packaging
Posted in: UncategorizedOn the Salone del Mobili in Milan, the Finnish furniture company Artek presented their new packaging with a message: Communicating the company’s value of time-less and sustainable products but wanting to avoid the semantically inflated word “sustainability”, they chose simple but strong messages such as “One chair is enough”, “Timeless content inside” and “Buy now, keep forever”. We love it!
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