Hasta La Ideas

While we went to a really great lecture last week, unfortunately everyone was entirely civil and friendly, which was a shame, as it seems like we’re never luck enough to be at one where the guest speaker goes ballistic. Such was the case late last week when designer Michael Wolff spoke at the D&AD President’s Lecture in the UK (no, not that Michael Wolff, the other one). His chief complaint was over the branding of cities, but he stopped from time to time to get in some other digs too. He complained that city branding was simply “an illusion of an easy win for cities, without actually making them any better to live in.” And you know how everyone was up in arms about the 2012 Olympics branding back in late 2007? The work designed by Wolff Olins, Michael Wolff’s former branding firm? Well he doesn’t like them either:

He also slammed his former branding consultancy Wolff Olins, saying “the group’s boldness has turned to arrogance, which has not a trace of humility in it.”

However, Wolff apparently does still like Crocs, as Design Week mentions that he wore a pair to the event. We’re guessing because he understands their great impact on in the humanity.

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