Hasta La Ideas

Elle Decor, which lately has made us reconsider our lifelong bias against chandeliers in domestically scaled interiors, has a new editor-in-chief. Today former executive editor Michael Boodro officially takes the helm of Hachette Filipacchi’s art-savvy, idea-stuffed shelter magazine, one of the few to survive—and thrive—amidst the category’s recent implosion (R.I.P. Metropolitan Home, Domino, House and Garden, and O at Home). Boodro has completed a couple of stints as executive editor at Elle Decor, first from 2004 to 2006 and then again from 2009 to yesterday (and you’ll no doubt recall his tenure as editor-in-chief of Martha Stewart Living in the in-between time). He has also worked at publications including Culture + Travel, The New York Times Magazine and Vogue.

The in-house shuffle is Elle Decor‘s response to veteran editor Margaret Russell‘s departure to Condé Nast, where she has taken over for editorial endurance champ Paige Rense at Architectural Digest. “What Michael brings to the table is [the ability to] continuously take what Margaret has done and elevate it,” Robin Domeniconi, Elle and Elle Decor‘s new senior vice president and chief brand officer, told WWD. “It’s basically like we have this wonderful entrée—all we need to do is add a little salt and pepper and some spices.” Joining them in the proverbial kitchen will be Anita Sarsidi, who has been promoted from design and decoration editor to design director; Florentino Pamintuan, who has ascended from art director to creative director; and Vicky Lowry, who moves from her post as executive editor of elledecor.com to executive editor on the print side.

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