Hasta La Ideas

While I am proud to be a San Francisco native, I know it’s definitely not a fashion capital like New York or Paris. So my fashion spider sense definitely perked up when I heard about a local shoe designer making waves in the fashion scene. Originally from the East Coast, Martha Davis moved to San Francisco eight years ago for a job and never left. Looking to create something of her own after years of working in industrial design, Martha went to Milan where she enrolled in the Ars Sutoria program to learn everything about footwear. Lucky for me, I got a look of her current Spring 2009 shoe line and a preview of her upcoming Fall collection. Wearing a raw edged ruffle dress and mismatched shoes (from her line, of course!), Martha was a gracious host on the rooftop terrace of a posh hotel on the San Francisco waterfront. Everyone oohed and ahhed over the shoes and those with small enough feet got to try on the samples! Can you believe the shoes are made in the same Italian factory used by Chanel and Chloe? The leather is butter soft and even the tallest boots are generous enough to fit any calf shape without any zippers! By the way, every woman I asked wearing Martha’s shoes said they were super comfortable. In the Bay Area? Her shoes can be found in Metier in San Francisco and Deliciouz in Walnut Creek. For everyone else, Shopbop will be carrying her collection in June! Mark my words, Martha Davis is a name to watch out for. Click the slideshow for some droolworthy shoes.