Hasta La Ideas

We linked to this video yesterday but so many people have been in touch about it that we thought it worth a proper post. Joel Bauer, ‘Author, Mentor and Infotainer’, tells us why his business card, which took 25 years to design, is oh so much better than yours

Joel’s American Psycho-style analysis of the intricacies of the calling card left us intrigued. Who is this confident young aesthete we wondered? According to his site, Bauer was “consumed by martial arts and magic” at a young age. He began performing professionally at 7 then went on to become a “featured entertainer on cruise ships from 14-21″. However, a career in infotainment beckoned for young Joel and he bade the high seas farewell and headed for the glamour of the trade show floor.

The many faces of Joel Bauer, all of them somewhat disturbing

Something of a renaissance man, Joel is also a best-selling author whose books include: “Hustle, Hustle–The Business Of Magic”, “How to Persuade People Who Don’t Want to be Persuaded”, “Gravitational Marketing”, and soon to be released, “Retire In 5-8 Years As An Infotainer”.

Joel retired at 43 (although we’re not quite sure why he appears still to be working as an “author, mentor and infotainer” in that case). His favourite music is Vivaldi, Queen and Green Day.

Joel Bauer, aka The Puppetmaster

We will leave you with Joel’s favourite quote: “Man’s greatest fear is not being inadequate, but powerful beyond measure”. Just like a foil-blocked, embossed, die-cut, pop-up, too-big-to-fit-into-a-Rollodex business card.