Hasta La Ideas

Bruce Mau is at the forefront of a loose movement embracing a new way of thinking about design. It includes individual designers and larger companies like IDEO, as well as several prominent design schools, where new theories about “design thinking” are being developed: what it is, how it works, what it can accomplish. But this “glimmer movement” (the “glimmer” being when a life-changing idea crystallises in the mind – see also this review on Core77) also includes people from outside the design profession – basement tinkerers, technologists, do-it-yourselfers, “crafties”, social activists, environmentalists, video-gamers and business entrepreneurs. What links them is their belief that everything today is ripe for reinvention and “smart recombination”. And what makes them all designers is that they don’t just think this, they act on it.

This article will appear in the January issue of Wired UK magazine and is available online.

>> Read article

Photo: Dave Gillespie, Bruce Mau Design

(more…)