Hasta La Ideas

Graphic designer Peter Saville has created the prints and typography on these shoes by fashion brand Y-3 for sports label Adidas (+ slideshow).

Japanese fashion designer Yohji Yamamoto’s Y-3 line produced by Adidas includes a range of colourful casual footwear.

For Spring Summer 2014, Y-3 used colourful prints created by Peter Saville, who “found inspiration in the vastness of the internet, culling images and words from online forums, social media, and personal blogging platforms” to use for the Meaningless Excitement collection.

Saville warped and distorted the images taken from various corners of the internet to create the acid-coloured graphics printed onto high-tops and trainers.

He also designed the typography for chunky platform sandals that says “Hi! My name is Yohji” on the side.

More platforms have speckled bases in a bright yellow-green colour, paired with brown leather straps.

Silver-coloured foil is used on sections of black and white trainers.

On one pair, orange elastic cord ties the shoe to the extra upper section that sits above the ankle.

Purple netted fabric and rounded soles are also common details through the collection.

Peter Saville was awarded the London Design Medal in September, when he revealed he is working on a visual identity for Kanye West. His previous sportswear collaborations include the 2012 England football kit designed for Umbro.

Adidas recently launched a smartwatch for runners, which monitors performance and gives coaching tips.

Read on for the text sent to us by Adidas:

Y-3 Spring Summer 2014

This season, Y-3 gets graphic with renowned art director Peter Saville, whose hyper-colourful designs form the basis of a collection inspired by digital noise and named Meaningless Excitement.

The title is both a critique and celebration of internet culture – its heights and depths – as well as the relentless pursuit of the next big thing. On the runway, this was clearly seen in acid-bright prints and distorted slogans, which swirled across sleek, paired-down clothing for men and women.

This collection served as testament to the irreverent brilliance of Peter Saville, who found inspiration in the vastness of the internet, culling images and words from online forums, social media, and personal blogging platforms.

He then cropped and warped these materials into an author less and strangely beautiful pulp, which found its war across classically American styles deconstructed through Japanese tailoring.

The collection pushed the limits of authentic American sportswear by elongating its shapes and subverting the codes of its style.

The show closed with a trio of breathtaking couture-style gowns in Yohji Yamamoto’s classic style, serving as a beautiful palate cleanser and reminder of beauty’s possibility.

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by Y-3 and Peter Saville for Adidas appeared first on Dezeen.