Hasta La Ideas

Ever wondered what happened to Ferris Bueller? Well, he’s back. Older, puffier, and having swapped Cameron’s dad’s Ferrari for a, er, Honda CR-V in a Superbowl spot

Now we are aware that, for many, Ferris Bueller’s Day Off is one of those films that will forever be sacrosanct. If you are one of those, you might not want to press play on the clip below.

Other than the somewhat clunky reference to the product, it’s very well done with lots of references (some more subtle than others) to the original. The ad was directed by Todd Phillips, who also directed The Hangover.

Credits
Agency: RPA
Creative team: Ariel Shukert, David Sullivan
Production Company: Moxie Pictures

CR in Print

If you only read CR online, you’re missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.

What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

If you would like to buy this issue and are based in the UK,you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.