Hasta La Ideas

Market Forces is the theme of the fifth edition of Piemonte Share Festival, guest curated by Andy Cameron: which the relation between contemporary culture and market, how new media integrate the artistic languages and the economy, which the convergences between interactive art and advertising?

Piemonte Share Festival will be in Turin, Italy from the 3rd till the 8th of November 2009. Below is an overview of the exhibitions. Information on lectures, conferences and events, as well as a series of interviews, can be found online.

Share Prize Exhibition
Launched in 2007, the Share Prize is the pride and joy of the Festival. Designed to discover, promote and support the digital arts, artists from all around the world take part in the contest every year.
This year, the six finalists short-listed by the international panel of judges are: Ernesto Klar Convergenze parallele | Lia Proximity of needs | Andreas Muxel Connect | Francesco Meneghini-William Bottin Sciame 1 | Ralf Baecker Calculating Space | Random International / Chris O’Shea Audience
4th-8th November, 10 AM-7 PM, Regional Museum of Natural Sciences, Via Giolitti 36, Turin

Squatting Supermarkets
Artist Salvatore Iaconesi aka xDxD.vs.xDxD looks at how our everyday lives have evolved through shopping, piercing into the pulsating heart of Market Forces. Browsing products on shelves, choosing, paying, running up debt, being convinced and seduced, relating to places, messages and other people: shopping is an experience that fills our days, an experience constructed through images, suggestions and strategies that are all so complex that we, as final users, systematically fail to perceive them.
4th-8th November, 10 AM-7 PM, Regional Museum of Natural Sciences, Via Giolitti 36, Turin

Market Forces Exhibition
Taking as its starting point Salvatore Iaconesi’s special project for Share Festival 2009, Squatting Supermarkets, which narrates how our everyday lives have evolved through “augmented” shopping, the statement made by the exhibition, curated by Simona Lodi, explores the issue of whether artists can be an alternative source of information on the economy.
4th-8th November, 10 AM-7 PM, Regional Museum of Natural Sciences, Via Giolitti 36, Turin

Until the End of Cinema
Curated by Luca Barbeni, this exhibition screens a series of audio-visual works that begin where the cinema ceases to exist, taking us from the linear to the interactive, from the collective to an individual perspective. The works can no longer be said to be cinema, but nor are they something else.
4th-8th November, 10 AM-7 PM, Regional Museum of Natural Sciences, Via Giolitti 36, Turin

Form Follows Nature – Erik Natzke Exhibition
Erik Natzke, artist, designer and programmer, creates and gives material substance to his ideas through immaterial computer code. His sensibility, combined with his stubborn resolve, has enabled him to push back the limits of his medium, beyond known methods and approaches. Natzke’s work focuses on aesthetics and methodology, in which code and numbers generate beauty. When Natzke wants to draw something, he doesn’t pick up a pencil. He opens his Flash software editor and starts programming.
7th-14th November – Allegretti Contemporanea Gallery, via San Francesco D’Assisi 14, Turin
Inauguration Saturday 7th November, 7 PM

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