Hasta La Ideas

From “Green Pink Caviar” (2009) by Marilyn Minter

The work of the ultratalented Marilyn Minter turns up in some unexpected places: sure, she made a splash at the 2006 Whitney Biennial, but the artist has also brought her signature brand of gritty glam to beach towels (for the Art Production Fund), skateboards (for Supreme), t-shirts (for Gap), and fragrance ads (for Tom Ford). Now she’s taking Times Square. Through April 30, a Minter-curated selection of art films is playing hourly on MTV’s giant HD screen on Broadway between 44th and 45th Streets, across from the network’s offices and studio. The project, “Chewing Color,” is part of the “At 44 1/2” series sponsored by the public art geniuses at Creative Time and showcases films by Minter (“Green Pink Caviar”), Patty Chang (“Fan Dance”), and Kate Gilmore (“Star Bright, Star Might”). Expect a visually aggressive balance between beauty and disgust that is right up MTV’s alley—in more ways than one.

Previously on UnBeige: