Hasta La Ideas

by Ezra Natalia

Casting a spell on the fashion world, Madness is a project that combines three designers based in Jakarta, Indonesia, who are mad about culture. Ajeng Dewi Swastiari, Bonnie Natasha Arif and Vannie Astecat, the trio behind Madness, use their alter egos to create artistic modern pieces based on their own heritage.

The young label collects traditional Indonesian fabric and materials to gracefully assemble them into funky jewelry and accessories.

The Madness Spring/Summer 2009 collection is a magical accumulation of jewelry and accessories, inspired by witchcraft and tradition. Using snakeskin and faux leather with a touch of sequins for embellishment, the dark but dreamy collection is sure to be a standout among the pastels and bright colors of spring and summer. We particularly love the gladiator sandals (pictured below) for their romantic yet rock ‘n’ roll attitude.

Each of the 100 handmade pieces is one of a kind, and bound to make a resounding statement. For those fortunate enough to be in Jakarta, you can pick up one of their exclusive accessories at Alun Alun Indonesia or email the intriguing trio at theprojectmadness [at] gmail [dot] com.