Hasta La Ideas

Just last month, Mad Men costumer designer Janie Bryant announced that she was planning to launch her own clothing line this fall with the QVC network, appropriately titled “Mod.” She’s apparently the hottest thing going at the moment, as now it’s also been released that the designer will be lending her name/talents to the nail polish brand Nailtini for sales at CVS and Duane Reade. What’s more, announced just this week, Bryant will also be creating a line of underthings and unmentionables for the lingerie company Maidenform, which should be available sometime this fall. Here’s the official word from Bryant:

“Usually, the television-viewing audience doesn’t see the foundation pieces, but it’s so important to me that the actors not only feel their character on the outside, but on the inside as well, and that is why intimates plays an integral role,” said Ms. Bryant. “I am thrilled to be teaming up with Maidenform to help educate women on the role of intimate apparel as the ultimate foundation of fashion. Maidenform has a strong heritage of product innovation and fit expertise, and I share the same passion and commitment to helping every woman look and feel her best which starts with the first thing she puts on.”

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