Luke Hayman Redesigns Metalsmith
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Pentagram’s Luke Hayman is a jack of all trades. Among those trades? Metalsmithing and jewelry design. Hayman has redesigned Metalsmith, the magazine of the Society of North American Goldsmiths (the trade association with an abbreviation that evokes what is surely the bane of many a metalsmith’s wardrobe, SNAG). The publication’s new size and bold look debut in this month’s issue (pictured) as SNAG celebrates its 40th anniversary.
Published five times a year under the editorship of Suzanne Ramljak, Metalsmith has also added editorial departments, including one called “In Fashion,” with the aim of engaging a broader audience for jewelry and metalsmithing. “Metalsmith‘s last major redesign was ten years ago, and it was time to reinvigorate the magazine,” said SNAG executive director Dana Singer. “Metalsmith has consistently championed the best and brightest, and with the redesign, we’ve just raised the bar.” And knowing SNAG, that’s no ordinary bar. We’re envisioning an opal-encrusted branch of anodized titanim with torch-fired enamel accents. Ooh, sounds like centerfold material!
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