Hasta La Ideas

Anyone who sings a song consisting almost entirely of area codes (“7-1-8s, 2-0-2s / I send small cities and states I-O-Us”) is OK with us, and so it with glee and a dollop of shock that we report that Ludacris—Christopher Bridges on the dotted line—will be a presenter at this year’s One Show Awards gala, at this year’s One Show Awards gala, which will be held next Wednesday at Jazz at Lincoln Center. The rapper and actor, whose eco-resume includes performing at the Live Earth Concert, appearing in Battleground Earth, and winning Hollywood Life‘s first Eco-friendly Celebrity Award, will present the One Show’s first ever “Green Pencil” award honoring excellence in the field of environmentally conscious advertising. The new award is made from recycled glass by tittot, the Taiwanese glass-art maker. “As history has proven, the power of advertising can do more than just create awareness for a brand,” said One Club president Mary Warlick in a statement issued today announcing the new award. “It can inspire. It can influence. It can even change the fortunes of a brand on a global scale. Just imagine what it could do for our planet.”

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