Hasta La Ideas

London’s tap water is 500 times cheaper than bottled water, healthier for the environment, and consistently rated one of the best in terms of it’s taste. So why are city dwellers still buying the more expensive, CO2 emitting alternative? London On Tap is a unique collaboration between UK’s biggest water company, Thames Water, and the Mayor of London to promote London’s drinking water through restaurants, bars and hotels.

Industrial designer, Neil Barron designed the chic container above and will be offered in four colours to bars and hotels at a minimal price, with all profits going to WaterAid.