Hasta La Ideas

Last night, in the first installment of Big Chef takes on Little Chef, a new series on Channel 4, Heston Blumenthal, the culinary genius behind the Fat Duck restaurant, began a mission to revive the fortunes of ailing British roadside restaurant chain, Little Chef. If you missed the programme, there’s a rather good review of the programme by Susan Smillie on guardian.co.uk…

To cut a long story short, Blumenthal has been given the Little Chef eatery in Popham to deliver experimental menus to find out what kind of food might entice the British public back to the restaurant. Read on to see images just sent in to us by design agency Praline who, in collaboration with interiors specialist Ab Rogers Design have transformed the frankly minging Little Chef at Popham into a spanky new clean and bright environment where customers can choose from Blumenthal’s menu. Will it be a success? Tune into Channel 4 tonight to pick up the story…

Is this what Little Chef CEO, Ian Pegler meant by “blue-sky thinking?”