Hasta La Ideas

The fourth London International Documentary Festival opened on Friday. Design studio Up created the accompanying catalogue and campaign graphics…

According to Up, the theme for the project is “a conversation in film” and so the campaign uses quotes from various films showing at the festival to reflect the notion of dialogue. The point being that the LIDF not only screens films, but encourages open discussion forums and workshops with directors and filmmakers.

The typographic design uses a split device echoing the idea of text in motion. To generate initial interest in the festival, the more abstract and deconstructed posters were put up around the city, followed by the more legible versions (also rolled out over a series of postcards). An animated ident was also created (see below).

Spanning 16 days, the LIDF is now the UK’s largest documentary festival and showcases over 130 works. It’s on now and runs until 8 May.

Films are set to be shown at a host of locations in the capital including The Barbican, Tate Modern, The British Museum, Rich Mix and The Rio. 

More information at lidf.co.uk. More on Up at upcreatives.com.

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