Hasta La Ideas

Some really beautiful and revitalizing brand work for the new Levi’s “Go Forth” campaign by Wieden+Kennedy.

Click here to view the embedded video.

“Ready to Work” appears to promote the Levi’s workwear line, this time portraying the situation of workers and women of Braddock, Pennsylvania, which has experienced serious financial difficulties in recent times. Its mayor, John Fetterman, received national attention for his attempts to help rebuild and revive the town by enlisting the help of modern pioneers – artists, craftsmen, musicians and business owners.

Read the press release and full back story here.

Watch other short films & content here.