Hasta La Ideas

Anyone who thinks that minimalist or clean product design begins and ends with Jonathan Ive would be well served to check out the latest exhibit on Dieter Rams. Unfortunately, the exhibit in question was already held at the Suntory Museum in Osaka, Japan … but the contents of the retrospective have also been catalogued in a book, Less and More available in limited numbers through the Cooper-Hewitt National Design Museum. Rather than working for Braun, Rams was Braun, since of the 1,272 products designed during his stay, “Rams, or teams in which Rams was a member, designed 514 of them.” During that time, they crafted the design language for everything from stereo amplifiers to electric shavers, and much of that language remains applicable today.

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