Hasta La Ideas

A stylist teams up with a t-shirt giant to make great tees for women at an even better price

The story is annoyingly familiar. You’re in the market for a well-fitting, simple t-shirt but paying designer prices for a cotton basic seems ridiculous. Celebrity stylist Leslie Fremar had been turning to Fruit of the Loom’s boy’s shirts or ribbed tanks in larger sizes since high school as a solution, so she decided to make a good thing better.

Introducing her eye for fashion to Fruit of the Loom’s classics, Fremar designed an exclusive collection of tops—a tee, standard tank and racerback tank. These comfortable and well-cut designs are long enough so you can be active, and the soft, lightweight cotton is perfect for layering or keep it breezy when worn alone on summer days.

We might miss shopping in the men’s department, but the better fit and fabrics will soon push the wife beaters to the back of your drawers. Leslie Fremar for Fruit of the Loom tees sell from select Bloomingdale’s stores. For now, make sure you visit the chain’s larger locations (until September, when they will be available in more stores). Each top sells for $18 or snag one of the brand’s famous three-packs for $40.