Hasta La Ideas

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pWhether or not you played with LEGOS growing up, (and what designer didn’t) large scale LEGO constructions always capture the imagination of both children and adults. Early last week, LEGO opened its first a href=”http://stores.lego.com/en-US/default.aspx”NYC flagship retail store/a in the heart of Rockefeller Center, greeting customers and tourist passersby with the opportunity to help construct a 15-foot-tall model of a Big Apple near its entrance. The large scale model is just one of many NYC-themed constructions and vignettes designed and assembled by LEGO Master Builders exhibited throughout the store. This weekend we got a chance to take a closer look./p

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Upon entering, the first thing you notice is not the swooping LEGO constructed dragon that winds itself throughout the store, or even the larger than life LEGO brick lighting fixtures above, but a multi-colored wall of brightly lit containers each holding a specific style of LEGO piece for your consumption. The buffet style “Pick a Brick” station offers customers the chance to fill either a large or small plastic cup ($14.99 and $7.99, respectively) with as many LEGOS as they can fit and still close the lid. The bricks–many stock elements in just about every color and size–also include a variety of harder to find esoteric pieces (think tree branches, handles, ladders, and the like) making “Pick a Brick” an inspirational planning ground for any builder./pa href=”http://www.core77.com/blog/videos/lego_store_nyc_-_first_look_16906.asp”(more…)/a
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