Label Love: Make A Splash In A SHIMMI Bikini!

imageThe collaborative brainchild of models-turned-designers Scarlett Chorvat and Alison Renner, SHIMMI swimwear focuses on creating bikinis that fuse classic cuts with playful rock ‘n roll influences. The designer duo, raised in the Midwest and now residing in LA, created their debut collection with the “picky” girl in mind, determined to create that perfect bikini we girls go to great shopping lengths every swim season to seek out! With a “no rules” motto towards design, SHIMMI focuses on comfort and lightweight fabrics to create suits that still look modern with sexy innovative cuts and eye-catching patterns to flatter any skin tone. While the designers’ experience as successful models gives them an insight into designs that photograph well and draw attention in editorial campaigns, they also strive to create suits for the everyday woman, not just those who grace the magazine covers! Check out the SHIMMI website for more info on where to snag your own suit, and take a look at the slideshow for a preview of their debut collection!

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