Label Love: Go Boho-Chic This Summer With Snoozer Loser

imageNYC-based Snoozer Loser founder Sonia Tay doesn’t pretend that her clothing line is 100% sustainable (which she deems “nearly impossible”), but she keeps it real by doing her best to take an eco-conscious approach to fashion, using organic cotton, peace silk, and incorporating vintage trims and fabrics. The result is a collection of dreamy, comfortable items that are effortlessly cool (nothing to “snooze” at!), from flirty crochet-trimmed tanks to breezy cotton dresses, perfect for a humid NYC summer. Developed from an artists’ collective in 2005, Tay’s creative background shows in every artfully dyed trim and embroidered detail. Aside from their boho-inspired frocks, the label also makes funky jewelry to accessorize with, like their earthy yet pretty amethyst and pyrite pendants. To see more of Snoozer Loser’s latest collection, take a peek at the slideshow!

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