Apr 19
Label Love: Geek Out With Araks
Posted in: Uncategorized  | Remember the opening scene in Lost in Translation where all you see is Scarlett Johansson’s bum clad with a pair of pink undies? Well, those undies were by New York based designer Araks Yeramyan who happens to have celebrity fans like Michelle Williams, Kirsten Dunst, and Sofia Coppola (natch). For a fairly new designer, her fashion background is quite impressive. Araks studied at Parsons and Central Saint Martins, interned with Marc Jacobs, and freelanced at J.Crew designing lingerie and swimwear. In 2000 she launched her own line of stylish lingerie and then debuted her clothing collection in 2006. I fell in love with her Spring 2010 line with menswear inspired pieces like double-breasted jackets, long cardigans and trousers. Whether you were a nerd or geek back in high school or not, the geek chic look is easy to pull off with any Araks piece. When people say “timeless” when talking about fashion, Araks is definitely on the shortlist. Take a look at my slideshow to see more. |
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