Hasta La Ideas

Women’s Aid ad, agency: Grey London, production company: D.A.B. Hand Media, director: Joe Wright

Keira Knightley stars in this powerful new ad for Women’s Aid, which aims to raise awareness of domestic violence. The spot is directed by Atonement and Pride & Prejudice director, Joe Wright.

The ad, from Grey London, shows Knightley return home from a day’s filming to be confronted by her abusive partner who violently attacks her. Knightley, Wright and all the crew, which included Oscar nominated cinematographer Seamus McGarvey, donated their time for free to work on the film.

“I wanted to take part in this advert for Women’s Aid because while domestic violence exists in every section of society we rarely hear about it,” said Knightley. “Domestic violence affects one in four women at some point in their lifetime and kills two women every week.”