Hasta La Ideas

Dezeen Watch Store: the Kaj watch by New York designer Karim Rashid is now available to buy from Dezeen Watch Store and at our London pop-up shop The Temporium, which is open until Sunday.

The analogue design features a moulded polyurethane strap and comes in seven colours.

Try one on at our pop-up shop The Temporium, open at 221 Brompton Road, London SW3 2EJ until Sunday 19 December. More details here.

Go to Dezeen Watch Store »

Here’s some text from Rashid:

I believe that it is important to not necessarily over-embellish objects to keep a certain truth to a product, but I also believe that objects need to touch our sensual side, to elevate certain experience.

I also believe that objects should be casual, simple, soft, but precise. I placed an analog mechanism in a perfect ovaloid that is symbolic of technology, the cosmos, passage and cyclic nature of Time I think of my proposal as an extension of essensualism (reductive sensualism).

Case material: polyurethane
Case diameter: 38 mm
Water resistance: 3 atm
Crystal: acrylic

See also:

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