Hasta La Ideas

Josh Woolliscroft, artist and corporate prankster, created a whimsical series of custom writing utensils from boring HB BIC pencils. After shaving down, cutting into and sharpening his purchases, he re-packaged them and contacted BIC France to share the specimens of “non-conformity.”

In response, the company asked that he send the pencils in for investigation and paid for his postage. They’ve also thanked him profusely for bringing this to their attention. Check out screenshots of Woolliscroft’s correspondence with BIC below.

(more…)