Hasta La Ideas

Is the future of fashion magazines online? Joseph Ungoco seems to think so. The former style director of Zink has just left the magazine to become the editorial director of the fashion website WhatsWear.com. Ungoco has been pursuing opportunities in the digital media world since last fall, when the planned relaunch of Zink‘s website was indefinitely postponed. We caught up with Ungoco (and literally ran into him this afternoon at the Ports 1961 show) to get the scoop on his mid-Fashion Week move, his view on the role of digital media in the fashion world, and of course, his favorite fall shows.
(Photo: Katy Winn/Getty Images for IMG)

Why did you decide to leave Zink?
The 24/7 demands of feeding a web-based news monster preclude my working full time in print. In addition, I have long wanted to have access to a more immediate medium to disseminate the type of information—breaking and short-lead time fashion news—that a print magazine with a static website that is only updated once a month cannot accommodate.

I had spent this past summer working double full-time on the redesign of Zink‘s website. The new site was planned to launch during New York Fashion Week last September, but because of financial difficulties we were not able to accomplish that goal. We had planned to create a more dynamic website that could serve as a fashion news portal and incorporated a social networking element for players in fashion photography: models, hair stylists, makeup artists, photographers, and fashion designers and stylists. I hope to be able to put my expertise in these areas to work in my new endeavor.

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